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SugarCRM vs Salesforce.com ( Ninja Trader)
As a startup, NinjaTrader found that is was spending more and more on its current CRM system—provided by Salesforce.com— without gaining greater benefits.
Problem:
* Difficulty automating a large number of transactions
* Inability to follow-up on subscription renewals
* Long wait times between feature requests and product delivery with existing CRM provider.
Solution:
* Integrated lead hand-off between web site and Sugar
* More effective follow-up on accounts up for renewal
* Ability to quickly customize application to meet its business processes
For full case Study:
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